Phaidon Press. 2001. Softcover. 165×227 mm. 304 pp. ISBN: 0-7148-4083-1. Condition: Excellent.
€80
Out of stock
This is a collection of 45 Tokyo street fashion portraits from Japan’s premier fanzine – FRUiTS.
Started in 1997 by fashion photographer Shoichi Aoki, the underground magazine’s format saw him take to the streets of Tokyo’s Harajuku district, snap its hippest residents repping Decora, Lolita, and the like, and publish them full-bleed with a short profile.
The magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18 years, and the clothes they wear are a mixture of high fashion – Vivienne Westwood is a keen favorite – and home-made ensembles which, when combined, create a novel, if not hysterical, effect.
In February 2017, Aoki canned the mag with a frank, and we use this term only on special occasions, iconic quip: “There are no more cool kids to photograph.” Since then, it’s been on hiatus.
About the Artist:
Shoichi Aoki (b.1955) is a leading publisher and photographer of street fashion in Japan. In 1997 he established his much-acclaimed FRUiTS magazine, which to this day records and celebrates the freshness of Japanese street fashion. He is also the editor of the famous fashion magazines Street and Tune.
Review:
“A funny, funky look at Tokyo’s street fashion… Guaranteed to give you that happy-all-over feeling.” ―Elle
“Fascinating… Inventive.” ―i-D
“Will delight all dedicated followers of fashion.” ―Glamour
